The exponential growth of websites such as Facebook and Twitter over the last few years means social media has come to the fore as a mass media. The online casino industry is putting these new media to good use in an attempt to engage with its customers and highlight its products.

The influence of this new form of media is having a very important influence on society across the world.

Social media is now being increasingly used by different industries as the business opportunities it presents are starting to come to light. When social media platforms such as Facebook and Twitter are effectively used, they can help online gaming operators highlight their brands and build a sense of community, while offering a personal touch to their customer base.

However, a report published by EGR Magazine claims some of the top online gambling brands have yet to fully exploit the full capabilities offered by these new social mediums.

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