Unibet Twitter account review

Unibet is one of the largest online gambling operators in the industry. As such, it is crucial for it to have a strong presence in the emerging social media market through its Twitter, page along with its presence on Facebook.

The first thing that strikes you about Unibet’s Twitter feed is the number of customers the company has – 6.5 million, the same number as advertised on its Facebook page, from over 100 countries and 27 languages. This proves what a successful operator Unibet is.

Frequency of posting tweets

Unibet has recently stepped up its activity on Twitter, sometimes posting dozens of Tweets in a given day! This is a massive improvement on where it was recently. It wasn’t so long ago that it was barely managing to post a Tweet a day. Now it’s using its Twitter feed to actively promote its brand and promotions, and interact with its followers.

Tweet content

Unibet’s Twitter feed is primarily used for the following areas: promotion of articles and betting odds, customer interaction (including retweets of customer posts), and limited customer service. In some ways, it’s reminiscent of its Facebook page. Perhaps unsurprisingly, given that it’s primarily a sports betting company, most of its Tweets are sports and betting related, with little casino content.

Retweeting

Although most of its posts are unique, Unibet still retweets some messages. These may be interesting posts addressed to Unibet from customers, but can also be from people promoting interesting articles and suchlike. That being said, such ‘RTs’ seldom occur more than once every couple of days.

Number of followers

At the time of writing, the number of followers on Unibet’s main account is fast approaching the 2,000 mark. Indeed, with it now has over 100 more followers than the Unibet Open Twitter feed, having lagged noticeably behind it at one point. As a result, with growing user numbers and plenty of activity, Unibet’s main Twitter feed is certainly worth following.

Unibet’s Twitter account: http://twitter.com/#!/unibet