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With the exponential development of websites such as Facebook and Twitter over the last few years the concept of social media has come to the fore. The online casino industry is putting these new media to good use in an attempt to engage their customers and highlight their products.
The influence of this new form of media is having a very important influence on society as a whole as we have all witnessed across the world.
Social media is now being picked up across different industries as the business opportunities it presents are starting to come to light. When social media platforms such as Facebook and Twitter are effectively used they can help online gaming operators to highlight their brand and build a sense of community while offering a personal touch to their customer base.
However based on a report by EGR Magazine it would appear that some of the top online gaming brands have yet to fully exploit the full capabilities offered by these new social mediums.
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